• "Referrals Represent $6 Trillion in Annual Consumer Spending."



    Source: WOMMA




  • Humans understand the referral process very intuitively

    … at the interpersonal level.



  • Google

    When the Front Page of the Internet Promotes Referral Programs, it’s Worth Looking Into


    Cash for referrals helped PayPal achieve 7 to 10% daily growth, catapulting their user base to over 100 million members.

    Amazon Prime

    Likely one of the most heavily-used referral programs in recent times.


    Modelled after PayPal, Dropbox’s referral program got 4 million users in 15 months


    They’ve been in a unique position to run multiple referral programs at once – for users and for drivers.


    A single user in China led to thousands of signups and hundreds of bookings in a single month.


    $1,000 for both advocate and friend, with quite a star-studded list of advocates! (former campaign)

  • Friend-Raising Before Fund-Raising


    Connect Your Values to Those of 2 Loyal Friends


  • $1,000,000,000 in Referral Rewards

    The Business of Referraling is Just Getting Warmed Up
    Rakuten has shaped the way people think about shopping and the concept of being rewarded for bringing their friends along to shop.
    To date, over 12 million people in the U.S. have earned over $1 billion in referral rewards at their favorite stores.

    The really exciting part is: Have you ever heard of Rakuten?


    The Condé Nast Traveler Readers’ Choice Awards Selects Vantage Travel


    Condé Nast is the longest-running and most prestigious recognition of excellence

    in the travel industry and is commonly known as “the best of the best of travel.”

  • Referral Programs Have Become a Key Economic Driver


    Referral-Based Fundraising is Inexpensive and Incredibly Powerful

    .... but above all, it simply makes sense.




    Let’s look at some very enticing statistics that have recently come to light about referral marketing:

    • 65% of new business comes from referrals – New York Times
    • 92% of respondents trusted referrals from people they knew – Nielsen


    1. Consumers rely on word-of-mouth up to 10x more than paid media:



    Sixty-six percent of the respondents consult friends and family, and 50% consult consumer opinions online before purchasing—two to ten times more often than they consult the media, for instance, and more than they refer even to company websites.



    2. Consumers increasingly trust word-of-mouth vs media:



    And the trend toward word-of-mouth has been accelerating. According to Nielsen, the number of consumers who trust purchase recommendations from friends and family and online consumer opinions has grown rapidly since 2009, surpassing the number of those who trust TV and print media, which has plummeted.



    3. Incentivizing word-of-mouth referrals pay off:


    Robust advocacy-marketing programs are achieving significant revenue gains up to 100%.

    Source: BCG Research.






    Referral Fees Are Being Paid Out by the Millions Each

    Day on Every Conceivable Product and Service.


    You + 2 Has Added Fundraising to the List.


  • fun facts:

    People are 400% more likely to act if referred by a friend. Source: ReferMe



    40% of US moviegoers value recommendations by friends. (Nielsen)


    79% of U.S. consumers who’ve “liked” a brand on Facebook did so for an incentive. (Market Force)

    you are far-reaching

    Your reach is bigger than you think!


    You have a captive audience of friends that you can immediately engage.


    Twitter. Facebook. Pinterest. LinkedIn. Instagram.


    what's in it for me?

    People tend to share information with their networks for three main reasons:


    • It reflects their personality or interests


    • It’s helpful to their network


    • It’s because they get something out of it


    Understanding personas and what incentivizes them to share is key to referral marketing.


    what's in it for America?

    You + 2 has seen first-hand how referral fundraising can have a large-scale impact on charitable giving for America.


    The future is bright for charitable giving as millennials are set to inherit over $68 trillion.


    We live in a world where old friends and new friends are connected like never before- a perfect recipe for referral fundraising.



  • People Want to Know What

    Their Friends Think


    84% of consumers trust the recommendations of others over other forms of marketing. (Nielsen)

    $6 Trillion

    Consumer recommendations represent $6 Trillion in annual consumer spending. (WOMMA)


    83% of consumers are willing to refer after a positive experience. (Texas Tech)


    49% of U.S. consumers say friends and family are their top sources of brand awareness. (Jack Morton)



    "But we've always done it this way."


    We fear change because we value the past.

    The past holds us back from a bright future.


    We didn't hold back when we created You + 2.