A single user in China led to thousands of signups and hundreds of bookings in a single month.
$1,000 for both advocate and friend, with quite a star-studded list of advocates! (former campaign)
Friend-Raising Before Fund-Raising
Connect Your Values to Those of 2 Loyal Friends
The really exciting part is: Have you ever heard of Rakuten?
The Condé Nast Traveler Readers’ Choice Awards Selects Vantage Travel
Condé Nast is the longest-running and most prestigious recognition of excellence
in the travel industry and is commonly known as “the best of the best of travel.”
Referral Programs Have Become a Key Economic Driver
Referral-Based Fundraising is Inexpensive and Incredibly Powerful
.... but above all, it simply makes sense.
Let’s look at some very enticing statistics that have recently come to light about referral marketing:
1. Consumers rely on word-of-mouth up to 10x more than paid media:
Sixty-six percent of the respondents consult friends and family, and 50% consult consumer opinions online before purchasing—two to ten times more often than they consult the media, for instance, and more than they refer even to company websites.
2. Consumers increasingly trust word-of-mouth vs media:
And the trend toward word-of-mouth has been accelerating. According to Nielsen, the number of consumers who trust purchase recommendations from friends and family and online consumer opinions has grown rapidly since 2009, surpassing the number of those who trust TV and print media, which has plummeted.
3. Incentivizing word-of-mouth referrals pay off:
Robust advocacy-marketing programs are achieving significant revenue gains up to 100%.
Source: BCG Research.
Referral Fees Are Being Paid Out by the Millions Each
Day on Every Conceivable Product and Service.
You + 2 Has Added Fundraising to the List.
83% of consumers are willing to refer after a positive experience. (Texas Tech)
49% of U.S. consumers say friends and family are their top sources of brand awareness. (Jack Morton)